Thursday, April 24, 2008

The Machine is Us/ing Us

This post is really just a learning tool for me to see if I can upload a video (through embedding a link) and create links within a blog...



Hopefully it works!

The link I have embedded is for Michael Wesch's video Web 2.0... The Machine is Us/ing Us. If you haven't seen it then go check it out, it is insightful and thought provoking, even for the technically inept of us.


Wesch’s video “Web 2.0 … The Machine is Us/ing Us” epitomises the rise of convergence culture and the DIY movement of content creation. It was picked up immediately from its YouTube broadcast and quickly spread across the global network that is the internet, going on to win the best video category at the 2007 Wired Rave Awards. Wesch seems to have been driven (in true DIY fashion) to create the clip in the hope that it would spark reflection on the power of technology, and the responsibility we have as users of these technologies to grasp this potential and use it for the benefit of humanity (even if this is only on a very personalized, or hyperlocal level).

Wesch makes some profound comments on the way we communicate in our complexly interconnected world/s and the possibilities of digital technologies, with emphasis on Web 2.0. John Battelle (whose Searchblog focuses on “thoughts on the intersection of search, media, technology, and more”) posted a short interview he conducted with Wesch on his blog (see http://battellemedia.com/archives/003386.php) which gives a greater insight into Wesch’s video and the man himself. Battelle’s blog post also signifies the way collaborative web-based technologies have created the potential for scholarly discussion in the mode of conversation. The web speeds up the response process that is otherwise disengaged and detached in traditional forms of academic argument.

I found many of the comments attached to the original post almost as astute as the original interview. Both Wesch’s video and Battelle’s post are highly insightful and engaging resources when considering the influences new technologies, convergence, and changes in the way we are communicating (eg: through networks), are having on all aspects of our lives.

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